What We DoHow We HelpWhy KritiqThinkingTalk to Kritiq

By the fireside.

My thoughts on why and how games last.

A campfire in the wilderness
10 July 2026  ·  5 min read

When does a lapsed player become a lost one?

Ben needs a nudge. Dave needs a reason. Leo needs a moment. Somewhere between them, lapsed becomes lost.

Read →
26 June 2026  ·  4 min read

Twelve questions about the players who left

The leak wasn't fixed. The bucket was just refilled. Twelve questions worth asking before you spend another pound on re-engagement.

Read →
June 2026  ·  4 min read

Live-service has somehow become a dirty word

The problem was never live-service. The problem was that we got lazy about what makes it actually work.

Read →
June 2026  ·  5 min read

What the games industry can learn from A24

Right-sized budgets, designer-led decisions, and the willingness to walk away from a game that shouldn't be built.

Read →
June 2026  ·  5 min read

The world is the product now

Will there ever be a GTA7? Probably not. And that isn't a failure. That's the point.

Read →