What we do
Not just the cogs. The whole machine.
We give studios an honest, structured view of everything that determines whether a live-service game is built to last.
The framework
PULSE: five pillars, twenty indicators.
Our diagnostic framework for live-service games. Three pillars make a promise to players; two deliver on it. PULSE scores all five, honestly, across twenty indicators: one shared understanding of where you really stand.
Why does your game exist, and what does it promise players? Purpose is where trust begins. When a studio and its players are aligned on what the game is for, everything else follows.
The Promise · sample studio mean 3.4
- P1Player UnderstandingEstablished
- P2Shared PurposeExemplary
- P3Business AlignmentEstablished
- P4Competitive IdentityEstablished
Not just the metrics, but the motivations. The signals beneath the dashboards. Trust deepens when players feel understood, and erodes quietly when they don't.
The Promise · sample studio mean 3.1
- U1Data MaturityEstablished
- U2Player SegmentationEstablished
- U3Signal RecognitionEmerging
- U4Market & Competitor AwarenessEstablished
Is your long-term vision clear enough to guide everyday decisions? Trust is sustained when vision and execution align, and players can feel the coherence.
The Promise · sample studio mean 3.2
- S1Vision ClarityEstablished
- S2Roadmap IntegrityEstablished
- S3Strategic CommunicationEstablished
- S4Player as PartnerEstablished
The honest reckoning with constraints: technical, organisational, commercial. Constraints are only ever fixed once they're seen.
The Delivery · sample studio mean 2.7
- L1TechnologyEmerging
- L2Game SoulEstablished
- L3Team CapabilityEmerging
- L4Player EquityEmerging
The daily discipline of turning intent into reality. Do you have the team, the processes, the rhythm to follow through? Trust is lost fastest when you promise and don't deliver.
The Delivery · sample studio mean 1.9
- E1Experimentation & LearningEmerging
- E2Production & DeliveryEmerging
- E3Organisational DesignNot in place
- E4Decision Making & EmpowermentNot in place