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What we do

Not just the cogs.
The whole machine.

We give studios an honest, structured view of everything that determines whether a live-service game is built to last.

An intricate machine of interlocking cogs

The framework

PULSE: five pillars, twenty indicators.

Our diagnostic framework for live-service games. Three pillars make a promise to players; two deliver on it. PULSE scores all five, honestly, across twenty indicators — one shared understanding of where you really stand.

Purpose
Understanding
Limitations
Strategy
Execution

The method

Three perspectives, one honest picture.

PULSE builds three views of the same game, through fireside conversations with leadership, cross-functional interviews, and a studio-wide questionnaire. Where those views diverge is where trust is quietly at risk — and that's what drives prioritisation and action.

Leadership

What leadership believes is true about the game's health.

Team

What the people doing the work see day to day.

Kritiq

An independent read, grounded in your performance data.

Ready to see where your game really stands?

How we help