Making live-service games last
Real experience.Genuine clarity.Decisions that last.
Kritiq is an independent advisory for live-service games. We give studios and investors the clarity they need to make better decisions, and build something that lasts.
Three ways in
Start with what you need.
Use one, or all three. They work on their own, and they work together.
PULSE
An independent, scored health check of your game and your studio. Five pillars, twenty indicators, and one honest picture of where you really stand and where player trust is most exposed.
Consulting
Senior, hands-on help from someone who has run live-service games at scale. From a two-week crisis presence to an ongoing partnership, plus bespoke work across strategy, organisation, players and commercial delivery.
Ember
Better business tools for game studios, built by the industry, for the industry. Make faster, more informed decisions, from the first forecast before you build to the monthly read once you are live. Free, and your numbers stay in your browser.

Who's behind Kritiq
Neil McClarty
Formerly SVP Publishing across the Jagex Group. Over 17 years at Jagex, Neil helped lead RuneScape to $2B in lifetime revenue, a BAFTA, and one of the most loyal player communities in games. He has run every part of the live-service machine, and built Kritiq around a belief that great games deserve the chance to last a lifetime.
Why I built Kritiq →Talk to Kritiq
Let's talk about your game.
If you're building a live-service game and want to understand where you really are, or investing in one and want a clearer picture, we'd like to hear from you.
hello@kritiq.co